The Issuant brand, and how to use it.
Logos, pigments, and typography, with the rules that keep them consistent. Press and partners are welcome to these assets as-is — please don't redraw, recolour, or rebuild them.
The lockup, then the mark.
Reach for the lockup first. The mark alone is for the constrained case — an avatar, a favicon, a stamp — never a stylistic preference.
Lockup — dark
SVG ↓
On Bone White. The default in nearly every case.
Lockup — light
SVG ↓
On Ink Black or photography.
Mark — dark
SVG ↓
Only where the lockup will not fit: avatars, favicons, stamps.
Mark — light
SVG ↓
The constrained case, on ink.
- Clearspace
- Half the mark's height on every side. Nothing enters it — not type, not rules, not another logo.
- Minimum sizes
- 24px32px64px120px
What not to do.
The mark is a fixed asset. If a layout needs it changed, change the layout.
- Don't rotate the mark
- Don't distort or stretch it
- Don't blend it into the background
- Don't invert its colours
- Don't reduce its opacity
- Don't take it below the minimum sizes
- Don't add shadows, glows, or effects
- Don't place a gradient behind it
- Don't set the wordmark in lowercase
- Don't recolour it outside the three pigments
Bone, ink, and one blue.
Three pigments, and nothing else. No fourth colour, no gradients, no tints of the mark.
Bone White
Ground. The default page surface.
Ink Black
Type and rules. The inverse ground.
Issuant Blue
One accent. Labels, rules, a single emphasised word.
Three typefaces.
A serif for what's said, a sans for what's read, a mono for what's measured.
Headings & quotes
Georgia
A system serif — nothing to install. Set regular, never bold; one word may go blue italic.
Tokenize the asset.
Body & UI
Geist
Everything a reader reads at length, plus every control.
The programmable layer for real-world assets.
Labels & data
Geist Mono
Uppercase, wide tracking. Section markers, figures, code.
P.07 — The Team
Take what you need.
Everything above, packaged. Grab the full kit or just the piece you need.
The Issuant name, lockup, and mark are trademarks of Issuant LLC. You may use them to refer to Issuant in editorial and partner contexts, unmodified and within the rules above. You may not use them to imply endorsement, or as part of your own product name or logo.
Anything not covered here — get in touch.